Funnel Strategist · Creative Designer · Social Media Management & Campaigns · AI Systems

Gwyneth De Jesus, funnel strategist and creative designer: Design that sells. Data that proves it.

And AI that scales it.

Hi, I'm Gwen. I write and design publications, campaigns and brand creative, then measure what works and build AI agents that do the repetitive work.

See my work ↓ Email me ↗

Digital Marketing Specialist · Working with US and Asia-Pacific markets

About me

Gwyneth De JesusAB English, Magna Cum Laude

I design digital products and apply digital marketing strategies that are clear, functional, and engaging. I focus on creating work that makes sense for users and works for brands.

13,000+Leads traced from first touch to sales

4.5M+Press reach across 400+ media pickups (ASSIST + Learning Genie)

~130Campaign assets in my first 13 weeks

14AI agents built, plus one web app

Experience

Digital Marketing SpecialistLearning Genie · May 2026 – present
Digital Marketing & Content CreativesTobi
Communication & VisibilityASSIST · Mar 2024 – Jan 2025
Electronic CopywriterToloka · Feb 2023 – Mar 2024

Expertise

Marketing funnelsLead scoringSEO & GEOAI marketing agentsCampaign designSocial media managementBrandingProduct designCopy & editorial writingEvent creativesCreative direction

Education

AB English Language StudiesPolytechnic University of the Philippines · Magna Cum Laude
Accountancy, Business and ManagementLagro High School · With Honors

Writing & editorial

Publications

Two ASSIST publications from 2024. I was on the Creative Team for iMPACT magazine and the Writer for the ASSIST Now newsletter, covering sustainability, education and impact work across Asia.

iMPACT · Oct–Dec 2024 Creative Team ASSIST Now · Oct–Dec 2024 Writer

Media & press work →

Marketing funnel · Learning Genie

I designed the path from ad to sale. Then I built the board that tracks every lead.

First I mapped how a stranger becomes a customer: the first ad, the landing page, email and webinars, scoring, and the sales handover. Then I built the system that follows every lead through each step. Hover a stage to see what I did.

One lead's journey on the board, in the order it happened, with points explained (names, emails and organizations blurred)

Every lead's journey, in the order it happened: the campaign that brought them in, webinars, emails, conversations with sales, and why they scored what they did. The board joins 7 sources on each person and refreshes every Monday. People's names and emails are blurred.

AI Team Lead

A marketing team of one. Plus an AI team, in levels.

I build and run my own AI agents with Claude Code. They work in levels, connected by one pipeline: every agent reads the market-segment context first, then does its job. I set the strategy, review the work and approve what goes out.

GwenTeam lead · strategy, review, approvals

Level 01

Market segments

Every other agent reads these first: the buyer, their pain points and the approved voice for each market.

Curriculum Genie

K-12

District and curriculum leaders

/product-marketing

Curriculum Genie

CTE

Career and technical education pathways

/product-marketing

Learning Genie

Head Start

Program directors and coaches

/product-marketing

Learning Genie

UPK / TK

Early learning and transitional kindergarten

/product-marketing

SEO & content/seo-audit/ai-seo/schema/content-strategy

Copy/copywriting/copy-editing/emails/social

Creative/image/video/ad-creative

Growth/ads/ab-testing/cro/analytics

Level 02

Campaign & creative

Turn a segment and a moment into finished, on-brand assets.

Campaign Agent

Segment + moment in, full campaign matrix out: SEO plan, blog drafts, social pack, video scripts, emails and A/B brief.

Creative Designer Agent

On-brand social and print graphics, designed through the Paper.design MCP.

Paper.design

Webflow Site Agent

Builds and publishes segment landing pages directly in Webflow.

Webflow

Mailchimp HTML Agent

Turns Canva designs into responsive, compliant Mailchimp emails.

Mailchimp

Remotion Video Editor Agent

Scripts, edits and renders speaker spotlights and promo videos in code.

Remotion

Level 03

SEO & GEO

Get found on Google and named by AI engines.

Content Agent

Aligns the website's content, schema and FAQs so search engines and AI answers pick us up.

Listening Agent

Crawls social media and the web to hear what people are saying about us.

Built in PostHog

AI Visibility Tracker

Shows who is searching for us and arriving from AI engines, so anonymous interest turns into named leads.

219buyer questions tracked

4AI engines

#1in K-12 and UPK answers

Level 04

Data

Measure every channel and follow every lead to sales.

Digital Marketing Data Agent

Pulls Meta, GA4, Search Console, Mailchimp, LinkedIn, Ahrefs and more into one sheet every week. It replaced a paid reporting tool.

Marketing Funnel Agent

Joins 7 sources on each lead, scores them, runs 48 QA checks and refreshes the sales board every Monday.

OutputQualified leads → sales

Web app I built

Link Shortener

Long UTM links look cluttered on social and get truncated, and we couldn't track clicks from places we don't own, like a press release on K-12 Dive, a partner's landing page or a Zoom registration link. So I built a branded shortener for the team.

Custom endings, notes and campaign groups. UTM tags are never stripped.
Every click feeds GA4, so offsite traffic shows up in our analytics.
Sign-in restricted to the company's Google accounts. The window on the right is the live app.

1,092clicks tracked across 50 links

729clicks from one press release on K-12 Dive

VercelGoogle sign-inGA4Built July 2026

learning-genie-go.vercel.app● Live