Design & Branding

Design & Branding

Web design, social creative, video, thumbnails, product imagery, creative direction, logos and brand identity for ed-tech, fashion e-commerce and non-profits. ClickTap any image to view it full size.

01

Web Design

learning-genie.com/ny-inspires-all-star-webinar-series

NY Inspires All-Star Webinar Series

A landing page for New York districts working on Portrait of a Graduate. It walks from the problem to the webinar series, an interactive look inside the product, the state timeline, and FAQs, with registration buttons all the way down. Built in Webflow.

Visit the live page ↗
learning-genie.com/california-early-learning

California Early Learning

A segment landing page for California TK and Pre-K programs. It explains the state's new requirements and connects curriculum, assessment, professional learning and family engagement in one place. Built in Webflow.

Visit the live page ↗
02

Creative Design

Reels / Videos

Short-form video for Learning Genie and Tobi: speaker reels, webinar clips and product styling. They play as you scroll; tap one for sound and controls.

Thumbnails & Intros

Animated intro and outro for the CTE Vibe Design Academy webinar series, made in code with Remotion.

Session intro
Session outro

Product Styling: Studio to Lifestyle

AI combined with hands-on editing turns raw studio flatlays into lifestyle product images. The edits add warmth, context and visual storytelling while keeping the product accurate. Drag to compare.

Studio flatlay of swimwearSame swimwear styled poolside
StudioLifestyle
Studio shot of a swimsuit on a hangerSame swimsuit styled with props
StudioLifestyle
Studio flatlay of a black outfitSame outfit styled in context
StudioLifestyle
Studio shot of top and skirt on hangersSame pieces styled in a room setting
StudioLifestyle

AI-Assisted Editorial Product Styling

Editorial product imagery made with AI-assisted styling and hands-on editing.

Editorial product image: floral dress, street setting
Editorial product image: brown two-piece and boots
Editorial product image: white jumpsuit on stone steps
Editorial product image: blue floral two-piece
Editorial product image: red lace dress
Editorial product image: beach swimwear

Product Creative Directions

Worked collaboratively to enhance the design of flagship products through concept development and creative ideation: the Master of Disaster board game, Success Scenarios and the MoneyMatters financial literacy flashcards for ASSIST.

Master of Disaster game board and box, Success Scenarios card box and MoneyMatters flashcard box dielines

Event Campaigns

Speaker cards, badges, backdrops, booth and standee designs, and press coverage for ASSIST's Circular Explorer and sustainABILITY events.

Event campaign collage: Circular Explorer speaker card, Circularity Hero badge, step-and-repeat backdrop, solar boat, booth counter, sustainABILITY standee, Daily Tribune coverage and speaker photo card
03

Branding

Logo Design

I worked with clients across industries to design distinctive, memorable logos, from custom typography to illustrated and caricature-style marks.

Peakify Digitals wordmark logo
Don Pob's Catering caricature logo
NC gemstone jewelry monogram logo
Vibe Design Academy logo, powered by Curriculum Genie

Brand Redesign

I helped a well-loved company update its visual identity into something fresh and more aligned with its new business direction. Before vs after.

Tobi Instagram feed before the redesign
Before
Tobi Instagram feed after the redesign
After

Website Banners (From Scratch)

Sale campaigns for a fashion e-commerce site.

Life is a Beach: 70% off every single thing
"Life is a Beach": 70% off every single thing
Perfectly Matched: 70% off every single thing
"Perfectly Matched": 70% off every single thing

Promotional Cards

Webinar, conference and event promotions for Learning Genie.

Join the CTE Vibe Design Academy webinar series ad
NYSSBA 2026 BrainDate: Building Teacher Capacity for NY Inspires
NY Inspires webinar ad
Learn with the UPK All Stars speaker lineup
Join us at DLNY Connected: Supporting NY Inspires

Branding Collaterals

Testimonial, recruitment and hiring cards and an animated explainer in each brand's system.

GrantNAV testimonial card
Hear From Our Intern recruitment card
Tobi We're Hiring card